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This is a common question we get at AmericanFlags.com and one for which there is no exact answer. The U.S. Government generally expects a nylon or cotton flag to last approximately 90 days, based on daily display from sunrise to sunset - but not during periods of inclement weather. Tests have shown that in some cases a flag flown 24-hours a day will last only one-fourth as long as one flown during the daylight hours only. Regardless of how well it is constructed, a flag is, after all, made of cloth and will sooner or later succumb to the elements. It has, however, been well documented that reasonably good care can contribute greatly to longer flag life. It is a serious violation of flag etiquette to fly a damaged flag.
Our car flags are among the best you can buy, however, they are designed for short-term use during parades, festivals or during holiday celebrations. Another factor in your flag's life is the speed at which you operate your car with your flag attached. Highway speeds are very tough on flags and will greatly decrease the life of your flag.