It began as a father's mission and quest for his fallen son, Sergeant Justin "Hobie" Garvey, who died protecting the freedoms of this fine nation. The vision has grown to a thundering cause, and AmericanFlags.com is proud to be a part of this journey. The manufacturer will be donating 30% of the proceeds from the sale of this flag to the "Lest they be Forgotten" foundation - a charity set-up to establish memorials in towns throughout the United States for those soldiers and patriots who have given their lives in the pursuit of liberty during Operations Enduring Freedom and Iraqi Freedom. This Flag for the Fallen measures 3' X 5' and is proudly made in America with high grade nylon, a canvas header and brass grommets. The white background of this flag symbolizes the purity our soldiers' hearts and spirits. The black field cross memorial symbolizes the solemness of their dedication and devotion. The red lettering represents their valor and the blood they shed. The gold star is for their Gold Star Families. The gold border embodies the enduring love and memories that only family and friends can share. And those memories? They're more precious than gold.